Ulrike Mayrhofer appointed Research Unit Director for the GRM

  • Research
Published on June 24, 2021 Updated on June 24, 2021

Ulrike Mayrhofer, a University Professor at IAE Nice, has been elected Director of the GRM - Groupe de Recherche en Management, the management research unit of the Université Côte d'Azur. The GRM welcomes 35 faculty members from the IAE Nice, IUT Nice and EDHEC Business School, as well as 30 PhD students and 20 associate researchers.

Ulrike Mayrhofer joined the IAE Nice and the GRM research unit in 2018, after having directed the Magellan Research Unit in IAE Lyon, Université Jean Moulin Lyon 3. 

Her teaching and research fields of expertise are 
  • international and intercultural management
  • strategy
  • marketing

On her new position, she says:

"I am delighted to be taking over the management of the GRM and to continue the research dynamics initiated by our research unit. My main mission is to lead and promote the activities of our researchers. I want to put the scientific programme into a collective perspective and build strategic orientations together with the members of our team."